Beauty Bakerie seemed to have come from nowhere and took the beauty world by storm. Their Lip Whips were the first thing to catch my eye as all over Instagram there were videos of people trying to wash swatches from their arms but they were going nowhere. I absolutely love the style and concept of the brand, it’s so cute but extremely clever. It’s one of those ideas that you can’t believe someone hasn’t come up with sooner. All the product names and packaging are, no suprises here, bakery related. So you’ve got the Flour setting powder, BROWnies eyebrow gel, Sprinkles glitters and the GELato gel eyeliners. But the first products I had to get my hands on were the So Icy Illuminators.
I bought two shades – and believe me when I say it took me a couple of days to work out which ones I’d bought because finding the shade names on the packaging is like a Where’s Wally puzzle. But I finally found them in teeny, tiny writing on the bottom of the tubs – I got Iced (white and pink) and Glistened (gold). I purchased mine from Love Makeup while they were quite significantly reduced to only £8.50 each but their retail price is around £27 each. But are they worth it?
The packaging is ridiculously cute, but I have to say it’s impractical. They look like mini ice cream tubs and they’re a lot bigger than I was expecting. They’re quite bulky which means they don’t fit into my highlighter drawer and also wouldn’t be great for travelling. You could always decant into a smaller pot but ain’t nobody got time for that. It’s also quite messy, so they recommend you tap on the lid before opening to avoid a poof of highlighter cloud. You need to shake product out to actually get a decent amount on your brush so I am tempted to try and take the sifter out but I don’t know if I can be doing with the faff quite honestly.
The packaging isn’t all bad though. It does mean that you get a shit ton of product – I believe it’s more than twice the amount of product you’d get in an Artist Couture Diamond Glow Powder, which is a similar loose highlighter that I’ve most definitely got my eye on.
After seeing so many swatches of these online, my expectations were sky high. The swatches make it look like a blinding, wet-look highlighter which isn’t something I want all the time, but it certainly has its place in my collection.
Left – Glistened, Right – Iced
When I first swatched them myself I couldn’t believe how glittery they are. From far away you can’t really tell but up close, it’s very glittery. Glittery to the point where I’m self-conscious about it being too much for a 30-something year old. I have found that after applying them, if I spritz my Beauty Blender with some setting spray and then dab on top of the highlighted areas, the powder melts it into my skin slightly making them more wearable.
Something else I have also tried is mixing a little bit into some body lotion to give an all over body shimmer which I have to say it’s perfect for and being as you get so much in the tub, I don’t feel like I’m wasting too much product.
Overall, I have really mixed feelings on these highlighters. I think the packaging is a big let down – I would rather have less in a more user friendly pot. I could overlook that though, if the product itself was amazing but I’m not blown away. It’s probably something I’ll use more in the Summer as I feel like they’ll look much better in the sunshine. To be completely honest though, I’m not sure they’re worth the £27 price tag, although I’m happy with them at the price I paid. If you’re into a really intense highlighter and don’t mind something glittery then you’ll probably love these.
If you’ve tried these highlighters before, please let me know your thoughts in the comments below. I’d love to know if I’m on my own here or if you agree.