Before Glossier took over the beauty community (read my post about Glossier here), The Ordinary was the other big brand which seemed to be everywhere all at once. I did resist the hype for a very long time for a number of reasons.
- I wanted the hype to die down a bit and see what everyone was really interested in afterwards.
- I just didn’t know what everything was – the product names are too scientific for me which was intimidating. I said in my Glossier post that I like my skincare to look clinical but actually I kinda want the names to just tell me exactly what it’s doing. If I want to look at the ingredients, I can but just keep the names simple please!
- Once I did finally narrow down what I would want, most things were sold out.
So I waited, and actually forgot about it for it a bit. Until I received an email from Feel Unique to say that one of the products I’d initially wanted was back in stock so it prompted me to revisit the range.